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Wit & Whim Creates A Message Of Hope

WitnWhim120915AIn a little corner of Long Island, big things are happening. One hundred twenty-five wooden gingerbread figurines, decorated by children and seniors from all over the world, have been strung together to send a message of hope.

The lofty project began 10 months ago when Laurie Scheinman, owner of wit & whim, a unique gift shop, invited 80 elementary schools and senior centers from around the globe to participate in its grand holiday window display. Each participant was encouraged to decorate a 7-inch, wooden gingerbread figurine in the spirit of the holiday season. The beautifully adorned dolls were returned from near and far and have been strung together like paperdoll garland, holding hands to represent “Hands Across the Waters,” the name of the collaboration. “The project was a lot of work,” said Scheinman. “But in these turbulent times, the windows send a message of peace. I hope everyone visits the shop to see our inspiring windows and to gift and give back this holiday season.”

WitnWhim120915BTwo local schools, East Hills Elementary School in Roslyn and Guggenheim Elementary in Port Washington, along with Port Washington Senior Citizens Center, participated in the project. The local seniors, whose work is mixed and mingled with those from around the world, celebrated the installation over tea and lunch at wit & whim on Dec. 9.

Last year, the nationally acclaimed shop won several awards for its “Small World,” holiday window display, and Scheinman said she wanted the windows to be even bigger and better this year.

Wit & whim opened its doors three years ago to rave reviews for its eclectic mix of handmade, vintage, modern and Americana goods. It has also received local and national recognition for its visual merchandising, community engagement and window displays. More than just a gift shop, wit & whim is a fun community hub where children and adults gather for spirited cooking contests, craft projects and themed shopping nights. Even more unique is wit & whim’s philanthropic mission. The little shop with the big heart donates 100 percent of its profits, more than $75,000, to a different charity each month, helping individuals, communities and our world.

wit&whim opening sign copyThe gift boutique, located at 6 Carlton Ave., is housed in a historic building on lower Main Street near the waterfront. For more information call 516-353-2298 or visit www.wit-and-whim.com.