While many retail chains are shuttering, Neda, Nika and Nora Hakakian have opened their third Barami boutique in less than a year.
The new fun and colorful shop, located on Roosevelt Field’s Upper Level, offers a mix of work and play clothes along with plenty of accessories at reasonable prices, ranging from $30 to $90.
In their boutique, the three Great Neck sisters, ages 30 and younger, offer a concept of dressing that is clean and simple, and features apparel that is designed for the millennial woman and older to go seamlessly from “desk to dinner.” The chic and comfortable designs have unique detailing and are practical, manufactured responsibly and easy to care for.
“Our Roosevelt Field location will feature 200 to 250 styles at any given time and we are very value driven,” said Neda Hakakian, VP of sales and marketing. “We manufacture the majority of our own merchandise. The beauty of our business is that if a customer walks in the door, falls in love with an item but can’t find her size, chances are we can ship it from our warehouse the very same day.”
Originally founded in the 1980s by their father Bahram Hakakian (aka Barami), a 40-year wholesale and retail fashion-industry veteran, the brand offers classics with a twist—fresh but sophisticated separates that can easily coordinate with each other or be paired with pieces already in a the shopper’s wardrobe.
The store also features jewelry, backpacks, totes, clutches, suitcases, sunglasses, scarves, umbrellas and other accessories.
The family operates seven retail and one outlet store under the Barami and Patrizia Luca names in New York on Long Island, in New York City and Westchester, and in Maryland. The Hakakians also manufacture Patrizia Luca–branded clothing, which sells in more than 600 stores nationwide and at www.patrizialuca.com.
As teens and young women, the Great Neck North grads grew up working in the family business, shadowing their dad at the factory, the office, at trade shows and on the retail floor. They also regularly shopped at Roosevelt Field, where they observed fashion trends in both the stores and on the shoppers.
Today, each sister has her own specialty. Neda heads the wholesale division, Nika oversees accessories and handbags, and Nora runs the retail locations. But they make all of the decisions together. Their motto is “Teamwork makes the dream work.”
