Josh York is P-U-M-P-E-D.
In 2008, the fitness entrepreneur started Long Island-based GYMGUYZ, a mobile personal training company, in his parents’ dining room and today it is one of the leading fitness brands nationwide.
“It started with a vision and a laptop,” he says. “In 15 to 20 years we will be number one. The largest fitness brand in the world. You mark my words on that. We are crushing left and right.”
In August, Inc. magazine released its list of the 5,000 fastest-growing privately owned companies in the United States and GYMGUYZ was ranked No. 292. In 2014, when the company began franchising, its revenue increased by more than $3.2 million, according to the August Inc. 500. Today, the Plainview-based company has 200 locations in 32 states, has expanded to Canada and soon will be in the United Kingdom.
Listening York’s unwavering enthusiasm about his brand is like hearing a boxer talk about how he just beat out his opponent in a match. Unlike a traditional gym, GYMGUYZ brings the workout to you.
“We are all over the place,” York says. “We go to your home, your office, the pool, the park, a place of worship, assisted living facilities, even restaurants and pizzerias. We work with large corporations and small businesses. If you want us to work you out in your closet we can make that happen too.”
The GYMGUYZ van is fully loaded and equipped with all the gear needed for an hour-long workout that is based on the three “Cs”: Convenience, Customization, and Creativity, he explains. Individual sessions cost $65 to $95 an hour; group rates are $45 to $120 per hour.
York points out that although most of his clients are female and range in age from 36 to 60, that demographic is ever changing.
“We work with all different individuals regardless of age and ability,” he says. “Our youngest client is 6 years old, and our oldest client is 103.”
David Dubner, an investment banker from Roslyn, travels a lot for work and enjoys the convenience and flexibility of GYMGUYZ.
“I don’t have a predictable schedule; it changes daily,” says Dubner. “They cater a workout to my strength and weaknesses, and for me, I feel like it is a safer way to strength train and they introduce cardio in everything I do, which I enjoy.”
Rebecca Soleimani, a stay-at-home mother from Great Neck, works out with GYMGUYZ three days a week along with her mother and sister, who live nearby.
“We get a group package rate,” says Soleimani, who attributes part of her 35-pound weight loss to the workouts. “It is fun. Plus, I don’t have to worry about someone babysitting my kids.”
For more information on GYMGUYZ and for franchising opportunities visit gymguyz.com.
